project 44
Director of Product Experience
2017 - 2019 | Chicago, IL
project 44 is a logistic tech startup with an API network that connects customers to freight carriers for services like rating, dispatch and tracking. I joined in 2017 to build the company’s global logistics tracking portal, which connects users with real time visibility and communication throughout the shipment lifecycle.
The Opportunity
Connecting Siloed Personas
Our research led us to identify new user opportunities in shipping and logistics workflows.
The Product
Serving anyone who needs shipment information, the project 44 portal connects users on both the business and transportation sides of logistics. The simple, highly-shareable interface promotes communication across teams and to upstream and downstream business partners.
End-To-End Transportation Visibility
Flexible entities, like these order and container details pages, connect shipments across business and transportation IDs.
Connecting People and Processes
Shareable views and automatic delivery alerts get information and collaboration tools to everyone in the shipment lifecycle.
Providing intelligence and insights
Data Dashboards allow executives to explore their shipment network.
Visualizations like this Location Flow help analysts discover opportunities for supply chain optimization.
The Impact
Before this product went live, project 44’s customers and sales team had no way to interact with the product outside of API dev environments and had to wait for long integration projects before realizing value. Today, customers are able to go live in days and project 44’s data is being consumed by more users, per account. The popularity of the portal continues to attract and retain customers.
The platform is currently valued at $2.7B.